Back to School – Converse

About the Campaign:

Converse wasn’t just a sneaker; it was a vibe.

Around the early 2000s to 2010s, the iconic Chuck Taylor All-Stars became a significant fashion trend among Nigerian high school students—The white Converse era.

This era marked a cultural shift where Western fashion heavily influenced the youth who were mostly teenagers, and wearing a Converse sneaker made a huge statement. “You’re so cool!”

The sneakers weren’t only popular for their distinct style but association with global pop culture, music, and sports. Nigerian High school students embraced Converse as a statement piece, and customized their pairs to reflect personal style.

That contributed to the brand’s enduring legacy in Nigerian fashion history.